RED66 Blog
Customer testimonials are more than just nice words about your business-they’re trust-builders, credibility-boosters, and decision-makers for potential clients. With people relying more on peer recommendations and authentic reviews than traditional ads these days, testimonials play an important role in showing the true value you deliver. But how do you go about collecting these customer insights…
Think B2B marketing is all about emails and cold calls? Think again. Today’s customer journey is dynamic, fast-paced, and more customer-focused than ever before. With endless options at their fingertips, customers are taking their time to research before making purchasing decisions-and they’re expecting personalized, seamless experiences at every point along the way. So, how do…
As the year comes to an end and 2025 approaches, it’s easy to get caught up in last-minute tasks and deadlines. However, this is the perfect time to set your business up for success in the new year. Strategic planning may not always feel exciting, but it’s the best gift you can give your business.…
As always, the holiday season is approaching faster than we anticipated it! With it comes weeks of stress, from decorating the house, planning family parties, and getting all the shopping done. For business owners, another layer of stress is added on-how to stand out with holiday marketing campaigns. Among the noise of B2C promotions, B2B…
Mapping the customer journey isn’t about creating yet another marketing document-it’s about truly understanding what your customers experience, what their pain points are, their wants and their needs, and actually implementing touchpoints that “solve” those items. Imagine you’re a customer checking out a new brand. You want fast answers, a smooth experience, and ideally, a…
Let’s face it-keeping up with marketing activities these days feels like a full-time job in itself. The moment you think you’ve nailed your strategy, a new algorithm update or social media feature pops up, leaving you scrambling to adjust. And if you’re busy running a business, who has time for that? That’s why outsourcing your…
Despite increased efforts over the past decade or so, marketing and sales departments often operate in silos. With little to no interaction between the two. While it’s a common practice among traditional business structures, it doesn’t necessarily make it the right one. We’ve seen it firsthand-some of our most successful work has come from working…
Wondering what sets your competitors apart, or what’s holding them back? While imitation is known as the best form of flattery, you don’t want to simply copy your competition-outshine them. By digging into what they’re offering, how they’re positioning themselves, and what their customers are raving (or complaining) about, you’ll uncover the insights you need…
Earlier this year, Google had a big search update which impacted sites all over the world. Part of this update was tied to generative AI, in a way to combat content that is not helpful to the searcher. But also not tied to artificial intelligence (AI) content as a whole. Guess what-they just rolled out…
Is the B2B landscape changing? AI and automation are no longer just industry buzzwords-they’re essential tools that are reshaping how companies operate and compete. As businesses embrace these technologies, they’re not only improving efficiency but also redefining how they attract and retain clients (yes, it’s a total makeover). However, leveraging AI and marketing automation effectively…